Hi, I'm Jasmin.

I'm a creative strategist and designer with a fine art background who uses AI to move from idea to execution faster. I work across brand content, UX, and experiential systems — mostly for the projects that don't fit a single job description.

My path has been intentional even when it looked nonlinear. I started as a process-based installation artist, which taught me to think in systems before I knew what systems thinking was. That carried into UX — I spent time at United Airlines designing for scale, learning how to hold a user's reality clearly while navigating organizational complexity. Now I'm building at the intersection of creative strategy, AI workflow, and brand content, where the fine art instinct and the design rigor actually make sense together.

I care about work that earns attention rather than demands it. Whether that's an ad that reflects someone back at themselves before it sells to them, or an experiential system that scales without losing coherence — the question I keep returning to is the same: does this feel true to the person on the other end?

When I'm not working, I'm keeping up with my little girl, exploring new creative mediums, and being followed around by two toy poodles who have no respect for deadlines.

Let's build something worth paying attention to.