Experiential Systems
Designing systems that generate experiences across space, content, and media.
Built using AI-driven workflows in Weavy.ai
Toyota Experiential System
Designing a reusable workflow that transforms a single event into scalable physical and digital experiences.
THE IDEA
What if a single system could generate all outputs: physical, modular, and digital from one input?
This project explores how an AI-driven workflow can turn a large-scale event into a reusable system that scales across formats and touch points.
THE PROBLEM
Experiential campaigns are often built as one-off executions.
Spatial design, content, and media are developed separately resulting in fragmented outputs, slower iteration, and inconsistent brand expression.
THE SYSTEM
A reusable workflow built in Weavy.ai that transforms a single brief into spatial, modular, and content systems.
How this applies
This system adapts by changing the inputs—brand, objective, and format.
Automotive → dealer meetings, roadshows
Beverage → festival activations
Tech → product showcases
Same system. Different outputs.
A node-based workflow translates a single brief into a unified experiential system.
Inputs
Event description
Brand guidance
System objective
Process
System generation
Modular conversion
Experience layer
Content generation
Outputs
Spatial environments
Modular activations
Content and media assets
SPATIAL OUTPUT
A large-scale dealer meeting concept translated into a modular roadshow system.
The design maintains a consistent visual language while adapting across different formats—booth, showroom, and pop-up environments.
CONTENT SYSTEM
The same workflow generates supporting content aligned with the physical experience.
Social media concepts
Short-form video direction
On-site screen content
All outputs share a unified tone, visual language, and narrative.
REUSABILITY
This system is designed to be reusable by swapping key inputs such as brand, campaign objective, and experience type.
The same workflow can generate:
automotive launches
retail activations
brand pop-ups
product showcases
without rebuilding from scratch